SA Hope
In 2024, SA Hope Center completed its expansion — a major leap forward in their mission to walk alongside families and help break cycles of poverty through practical, wraparound support.
But with that physical growth came a question:
Would the new facility feel as human and healing as the people inside it?
Rojo032 was brought in to ensure the answer was yes — through a full branded environment that would reflect the heart of the mission without a single word needing to be spoken.
Client: SA Hope Center
Stakeholder: Megan Legacy, CEO
Size: 24,000 SF
Completion Date: 2024
Location: San Antonio, TX
Services:
- Brand Strategy
- Naming
- Visual Identity
- Branded Environment
- Print Production
- Installation
The Space as a Messenger
From the entry experience to the donor wall, every element was designed to create emotional clarity and visual calm — telling every visitor, you are welcome here.
At the Center
A Donor Wall shaped like SA Hope Center’s signature heart. Built with layered typography and dimensional panels, it honors the generosity that made the space possible — not just with gratitude, but with beauty.
Visual Identity
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The check-in area is approachable and bilingual. The colors are both warm and branded. And the design quietly leads people from confusion to confidence.
Additional Zones That Carry the Mission
- The H-E-B Children’s Center — designed for safety, joy, and trust.
- Conference & Multipurpose Rooms — versatile and mission-aligned.
- The Mercadito & Boutique — dignified retail-style zones for families receiving food and clothing.
- Timeline Wall — a chronological celebration of SA Hope Center’s journey, vision, and answered prayers.
Boutique
A place for families in need of warmth and comfort to find useful items for every season.
Mercadito
The first of its kind in Bexar County, Mercadito allows the head-of-household to walk-through and shop (for free) the items that best fit their family size and nutritional needs.
A Ripple Effect
What’s most telling? Since the launch, other nonprofits have reached out,
saying the same thing:
