Cutlite America
SHOWROOM AS STATEMENT
When Cutlite America, the U.S. division of Cutlite Penta, launched its new headquarters in Alpharetta, Georgia, they called us with one directive:
Make the showroom unforgettable.
As global leaders in high-performance fiber and CO₂ laser systems, their machines speak for themselves — precision, speed, innovation.
Client: Cultite America
Size: 12000 SF
Completion Date: 2024
Place: Alpharetta, Georgia
Services:
- Brand Strategy
- Visual Identity
- Branded Environments
- Experiential Graphics
- Signage & Wayfinding
- Large Format Printing
- Installation
- Project Management
Our job? Make the space speak just as loud.
The Brand, Made Spatial
We leaned into their identity: bold, minimal, exacting.
Red, white, and grey formed the foundation.
Every element was intentional — crisp lines, open sightlines, high-contrast zones.
We used stunning CAD illustrations of their laser machines to turn engineering into visual drama — technical, but never cluttered.
The result was modern, powerful, and distinctly Cutlite.
No clichés. No fluff.
Just clarity,
performance, and
edge.
The Opening Moment
For the grand opening, top dealers and key partners from across the country gathered inside this new branded space.
First impressions matter - and this one landed.
A space that looked and felt like their machines:
Sharp. Elegant. Efficient. Strategic.
Cutlite’s values are bold:
- We are 2nd
- Cutting edge experiences
- We are strategic guides
- Peace of mind
We didn’t need to write them on the wall.
We made them felt in the space.
The team - including interim
CEO Mitch Lewandowski and Head of Marketing Branden O’Neil - knew the assignment wasn’t just to decorate.
It was to create presence. To say: This is who we are. This is what you can expect.
And most of all, to remind every visitor:
WE CREATE DRAMATIC COMPETITIVE ADVANTAGE.
Want your space to do more than just look good?
Let’s make it work harder — and speak louder.
