Lamar Trailers
Building for a Higher Purpose
When Lamar Trailers invited us to lead their full brand strategy and branded environment for their Paris, Texas headquarters, they didn’t want a prettier space — they wanted alignment.
With their faith, their people, their mission.
And they meant it.
Their belief was clear from the start:
“We exist to empower families as we build God’s Kingdom.”
Client: Lamar Trailers
Size: 21,000 SF
Completion Date: 2025
Place: Paris,Texas
Services:
- Brand Strategy
- Branded Environments
- Experiential Graphics
- Signage & Wayfinding
- Large Format Printing
- Installation
- Project Management
So we got to work.
Not just on visuals.
On vision.
Strategy First, Always
We partnered with Dawn Ackley, Kris Friesen, William Peters, Randolf Fehr, Bryce Petkus, and Isaias Sanchez to define Lamar’s identity — not with surface slogans, but with language that carried spiritual weight.
This was never about branding for marketing.
It was branding for stewardship — for legacy.
A Culture Made Visible
From office walls to common spaces, every design choice echoed the values Lamar lives by.
Mission
Empowering families as we build God’s Kingdom.
Vision
A legacy of generosity. A premier employer. Honoring God in all we do.
Values
— Honor God
— Serve Humbly
— Keep It Simple
Another deeply meaningful feature is the timeline wall,
designed on a bold red background. It honors Lamar’s milestones — starting in 2003 when George Fehr launched the company from a small red barn, with just a few dollars and a dream. From humble beginnings to industry leadership, the wall tells a story of faith in motion.
But one moment stands tall:
A powerful mural in the multipurpose space portrays a family — father, mother, children — part of their core identity. Framed by their mission, it anchors the room in clarity and purpose.
This isn’t decoration.
It’s discipleship.
It’s truth on display.
The Lamar team received the space with quiet
gratitude - the kind that reflects deep alignment.
The space simply felt right. Because for Lamar, this is more than manufacturing.
It’s ministry.
It’s legacy.
It’s love for others - made visible through hard work and honest craftsmanship.
You’re not just building a business.
You’re building a testimony.
Let’s make it visible.
What our clients
are saying
