ATKG
Creating a strong visual identity gives your brand a recognizable face in a crowded marketplace. It's about harmonizing colors, fonts, and design to reflect your story and values.
Done well, it doesn’t just catch the eye—it leaves a lasting impression.
When ATKG—one of Texas’ fastest-growing CPA firms—opened its new headquarters, they weren’t just expanding. They were uniting three companies and a shared vision for the future.
They called us to help make it feel like home.
Client: ATKG
Size: 40,000 SF
Completion Date: 2025
Place: San Antonio, TX
Services:
- Brand Strategy
- Visual Identity
- Branded Environments
- Experiential Graphics
- Signage & Wayfinding
- Large Format Printing
- Installation
- Project Management
Visual Identity Upgrade
We refined ATKG’s brand with a modernized identity that reflects both continuity and ambition.
Complete Environmental Branding
From the gym to the cafeteria, six color-coded conference rooms, a training center, and every hallway in between — we designed a space that feels alive with personality and purpose.
The Impact
- Leadership buy-in. Hear it from creative leads and partners like Allison, Hayley, and Michael Perkins — the response was enthusiastic across the board.
- Culture reinforcement. New hires step into a space that immediately communicates: this is who we are.
Ongoing trust. What started as a design scope turned into a full-scale brand experience — including production, signage, and future support.
- Internal language. “The High Bar” and “ATKG Adventurers” are now embedded in the team’s daily vocabulary.
Color-Coded Quadrants
Each building wing — Blue, Green, Orange, Purple — now reflects ATKG’s brand system and energy. Navigation becomes intuitive. Culture becomes visible.
Blue represents
Dreams, Goals, and Aspirations
Orange represents
Meaningful Relationships
Green represents
Growth and Financial Freedom
Purple represents
Unity And Collaboration
Color-Coded Quadrants
Each building wing — Blue, Green, Orange, Purple — now reflects ATKG’s brand system and energy. Navigation becomes intuitive. Culture becomes visible.
Because branding isn't about what you see.
It's about what you feel when you walk
through the door.
The Culture Mural (a.k.a. The Belonging Wall)
In the cafeteria, we crafted a 30-ft illustrated mural and mantra that captures ATKG’s heartbeat: “Nourished in numbers and united in spirit… we thrive together.”
The High Bar
After learning the legend of Louis the chihuahua (yes, the edible incident is true), we designed a mural and brand for the in-house bar: The High Bar — a double entendre for their culture of excellence and one unforgettable dog.
The ATKG Adventurers
We embedded 40 custom illustrations throughout the space — each one representing a real employee’s fulfilled bucket-list dream. While many are miniatures, others appear in larger formats, adding visual impact to key areas. From swimming with dolphins to concerts across the globe, a custom scavenger hunt invites the team to find them all.
This isn’t décor.
It’s alignment, belonging, and
identity - made visible.
Mascot Gym Murals
Because a CPA firm with a treadmill dog and a cycling cat on the gym wall… is a firm worth joining.
