We did this by creating a visually compelling logo, with bright colors and a fresh style. Along with this we gave the family business a new sense of unity and direction as they navigated business without their great leader through our brand strategy process. This allowed them to align with each other and narrow their goals. The AWS team was so excited to move forward with a fresh look and perspective. Soon this spilled over into the rest of their business’ identity – company vehicles, social media, stationery, collateral material etc.