Sergio Luna

Founder & CEO


With more than 15 years’ experience in the industry, Sergio leads Rojo 032.  Since graduating from Latin America’s top-ranked business school at Monterrey Tech University, he has worked with a variety of businesses and non-profits in the areas of branding, name development, design and web development.  He also is recognized as a leading authority on brand building, having served as professor of advertising at several universities.

Among Sergio’s accomplishments are the development of a campaign for Pfizer NOLA (North of Latin America) and the creation of the branding programs for the State of Tamaulipas Department of Tourism and the Continental Group, one of Coca-Cola’s top ten bottlers in the world.  Since expanding Rojo 032’s reach to the United States, he has serviced new brands, such as the non-profits Avenida Guadalupe Association, as well as for-profit organizations such as

Momentum Physical Therapy, AnesthesiaOS, Pulmonair, PAX Financial Group, Costa Solutions, and Taurean Cyber Defense.  Having directed more than 1000 brand identity projects across multiple industries, Sergio is an expert at developing branding solutions that are tailor-made for each individual client.

On most days Sergio can be found dining out with his beautiful bride Alicia.  He also enjoys a daily 3-mile run, a challenging tennis match, and meeting with other Christian business owners to discuss values and ethics in the marketplace.