The Pharr Family Pharmacy Story
The CEO of Pharr Family Pharmacy (PFP) hired Rojo 032 to brand his compounding pharmaceuticals firm (see UnitedMix), and he was so impressed with the outcome, that he decided he wanted us to update and re-design the logo for parent PFP, as well. He wanted the same level of professionalism shown in the UnitedMix materials to be seen in his original business.
What we did
Rojo 032 utilized the traditional primary colors of red and blue to reflect the values of this local and trusted pharmacy whose slogan is “Where we treat you like family.” We designed a modern logo and icon, though, that gave the uniforms, print materials and facility environment a needed facelift that elicits confidence in PFP’s state-of-the-art products and services.
Brand Identity / Collateral / Print