Consumerism. Quick fixes. School loans. Credit card debt. Car loans. Mortgages. No wonder personal finances can become a major source of stress. Enter PAX Financial Group (PAX is Latin for Peace), an independent financial advising firm whose vision is to “see families in our community experiencing hope and living legacies.” After seven years of successfully assisting clients in every aspect of their financial lives, the firm was preparing for new office space, and with it, a new identity to better represent them in the marketing place.