The Dallas Kids First Story

Every kid deserves a great education. In order to ensure this for local students, a group of concerned Texas parents established Dallas Kids First, which supports and helps elect great Dallas Independent School District board leaders. DKF approached Rojo 032 to create for them a brand identity that would impact the voters of Dallas as they entered the campaign season. DKF’s request, as we saw it at Rojo 032, was simple: They wanted a professional and clean feel for their organization’s brand. The new brand should reflect their core values and their vision of better education for the children of Dallas.

What we did

Rojo 032 utilized bright colors, a chalkboard-like design and streamlined graphics to give Dallas Kids First the means to deliver high quality messages of hope for the area’s education system to voters across the city.

Brand Identity / Graphic Design / Print