The CROSS Story

CROSS is an award-winning full-service residential remodeling and custom home builder with an established customer base in the Texas Hill Country.  Their work is typically in “high-end” homes, and they partner with some of the most respected interior designers and architects in the area.  Founder Craig Scott decided to start his own remodeling business after having worked in the field for several years and realizing that dishonesty, lack of professionalism and poor customer service seemed to be the norm in the industry.  Determined to do things differently, he had a name for his business, a vision and the drive to make it work.  His company experienced great success and now is the premier remodeler in San Antonio, TX. Having experienced these events, he decided it was time to pair the success of the company with a modern and revitalized new brand.

What we did

Rojo 032 had numerous meetings with CROSS’ owner and staff members, getting to know them, their values and how they operated.  We pored over photographs of their beautiful projects and researched their industry and competition.  What we found was a company who did what their founder set out to do: bring integrity and professionalism to their field.  We designed a new logo and crafted a tag line that reflect their commitment to ethics and to their philosophy: Craftsmanship · Integrity · Luxury.  We designed the collateral material, as well.  To top it off, we re-designed CROSS website to showcase the quality and luxuriousness of the brand.

Brand Identity / Collateral / Web / Print