The AnesthesiaOS Story

Mr. Terrence Ray, CEO of Medical Information Records LLC (MIR), contacted Rojo 032 in search of the best branding solution for the new Anesthesia Management Software the company was about to launch.

From the first set of interviews, one thing was clear: a new name was needed in order to create the perfect blue-ocean scenario for the incredible software that was about to be presented to the medical community by MIR.

What we did

MIR team worked closely with Rojo 032 to develop the new name AnesthesiaOS™ and right from the start the name was a hit! Among the power signals created was a sharp logo featuring a freshly-designed EKG, as well as collateral material including business cards and stationery, a stellar Prezi presentation, and a receptive new website that will enhance the users’ digital experience.

In the words of Mr. Terrence Ray, “We believe Rojo 032 has been an instrumental partner in the making of AnesthesiaOS™. The team is always quick, reliable, and continually on target with our branding and web design needs.”

Naming / Brand Identity / Web / Trade-show stands